BRAND
COMMUNICATION
Boost brand’s loyalty and advocacy group by creating impactful emotional connections through engaging brand experiences
Brand Strategy
Brand Strategy
Brand Strategy
Purpose
- Create a unique identity for the brand
- Differentiate it from competitors
- Establish a clear, consistent message that resonates with consumers
- Drive brand recognition and loyalty, leading to increased sales and customer satisfaction
Approach
- Define the brand's unique value proposition and identify its target audience and market trends
- Develop problem-solving strategies with research, competitive analysis, data, and testing
- Establish an intimate understanding of your brand and build an interwoven, consistent expression of brand personality and voice
Specialization/Strategy
- Market Research
- Brand Identity & Positioning
- Consumer Segmentation
- Brand Guideline Package
- Brand Consulting
- Brand/Product Launch
Analytics & Insights
Analytics & Insights
Analytics & Insights
Purpose
- Measure the success of the brand communication efforts
- Identify insights and trends in consumer behavior and preferences
- Optimize brand messaging to better resonate with their target audience
Approach
- Align goals and objectives with full analytics exploring consumer preference and culture
- Implement analytical strategies to secure insights from an ongoing stream of data - website traffic and user behavior, including pageviews, bounce rate, time on site, conversion rates, and many more
- Utilize new solutions for the target audience, market trends, and competitive landscape
Specialization/Strategy
- Web/App Analytics
- Social Media Analytics
- A/B Testing & Focus Group
- Consumer Data Analysis
- Customer Journey Mapping
- Performance Analytics
- Descriptive, Diagnostic, Predictive, and Prescriptive Analytics
Media Buying & PR
Media Buying & PR
Media Buying & PR
Purpose
- Reach the target audience
- Drive brand awareness, sales, and loyalty
- Build brand reputation and relationships with key stakeholders
Approach
- Identify the best media channels to reach the target audience, and develop a media plan that aligns with the brand's goals and budget
- Negotiate rates, purchasing ad placements, and manage the creative process
- Enhance brand reputation with coverage in top-tier publications
- Cultivate brand narratives and identity with strategic communication
Specialization/Strategy
- Media Relations Planning
- Media Strategy & Planning
- Monitoring & Evaluation
- Reputation/Crisis Management
- Press Releases
- Event & Campaign Amplification
Social Media Marketing
Social Media Marketing
Social Media Marketing
Purpose
- Increase brand awareness and reach among target audience
- Communicate with the audiences through various social media platforms
- Build customer engagement and loyalty
Approach
- Develop a comprehensive social media marketing strategy that aligns with a business's overall marketing goals and objectives
- Supercharge social media presence through powerful copy, storytelling, and creatives
- Drive leads and gather information about potential customers through content, contests, events, and other interactive campaigns
Specialization/Strategy
- Social Media Strategy Development
- Content Strategy, Planning & Creation
- Social Media Viral Content
- Social Media Targeted Advertising
- Influencer Marketing
- Data Analytics and Analysis
BTL & Human Experience
BTL & Human Experience
BTL & Human Experience
Purpose
- Create a direct and personal connection between a brand and its target audience
- Create memorable and engaging brand experiences that connect with customers on an emotional level
- Build stronger relationships and increase the impact of marketing efforts
Approach
- Impact consumers with In-person experiential activation built on creativity
- Empower brand culture
- Amplify loyalty through intimate client relationships and fulfill customer needs
Specialization/Strategy
- Brand Experience & Storytelling(Offline & Online)
- Brand Zone & Interior
- Corporate Event, Exhibit, & Conference Management
- Live Event, Pop-up Shops, Product Demonstrations, Livestreaming and More
